PEN INDIA PLANS TO LAUNCH SVOD SERVICE

Jayantilal Gada‘s film production & distribution company Pen India Limited is planning to expand its reach across TV & digital verticals. After launching its 1st ever satellite TV channel “Wow Movies & Music” recently, the production company is entering into the over the top (OTT) market.

In the coming 6 months, Pen India is planning to launch its subscription video on demand (SVOD) service Play My Movie (PMM). PMM is developed & operated by Play my Movie, a 100% subsidiary of Pen India. The platform will offer a wide range of Hindi movies, regional movies in Marathi, Gujarati, Punjabi, Bengali & Bhojpuri, and also global movies that are dubbed in varied languages.